Primark Window Displays are Improving!

In London last week, I visited the new refurbished Primark store on Oxford St, and was rather pleasantly surprised at how good the window displays were. Over the past few years the company have been trying to improve their Visual Merchandising, and by the looks of it, they have put more effort into the creative teams in order to produce good displays. A friend of mine also told me its actually quite difficult to get into the VM team for Primark, so they must be doing something right!

The images I took show the A/W12 season (not great quality as loads of people like to sit on the window ledge!)