NEXT Christmas Window Displays

This year, Next have created nostalgic window displays for their Christmas campaign. One of the most popular fashion and interior trends was heritage, using a mix or rich colours, tartan, plaid and fairisle prints with wooden and rugged textures. The stag head is also one of the iconic trends this season, which has been incorporated into their designs.

Burberry - December 2012

Burberry, Knightbridge, London.

Metallic golds and silvers seem to be one of the main trends for this Winter season, and Burberry have also adopted this look and incorporated it into their latest window displays to creative and festive visual campaign. 

The gold balloons represent gifts being delivered from the sky and has also been launched on the website. 

These window displays are only featured in flagship stores, making them relatively unique. The images below are taken from the store in Knightsbridge, London.

Mulberry - December Window Display

The heritage brand, Mulberry, which was founded in Somerset, have used the idea of blending new and old together by using metallic keys and large padlocks to show the values of their brand. This window display gives the idea of an old-world style, creating a typically British scene which has a certain charm about it. 

The display is very compelling when you walk past it, and the oversized keys and padlocks make the products on display become the main focal point, as these are strategically placed on top to show the link between old and new. The padlocks have the signature Mulberry logo engraved into them, clearly identifying their brand. 

Harvey Nichols - Christmas Window Displays

Harvey Nichols, Knightsbridge, London.

This year, Harvey Nichols have displayed Oriental inspired window displays for this year's Christmas season. The Oriental trend has been featured in the Autumn and Winter this year and is expected to be in fashion through until the Spring in 2013.
The trend has been continued through both mediums of fashion and interiors, and includes an array of bright colours and ornate and intricate patterns.

The displays feature a wide range of different objects consisting of chinese lanterns, luminescent metallic finishes and traditional Oriental materials. Embellished jewels, glitter and sparkle all encapsulate the displays and make them really stand out, even from afar.