Anthropologie - October 2012

Anthropologie most definitely has some of the best Visual Merchandising I have ever seen. I first came across one of their stores in Chelsea, London 2 years ago, and immediately fell in love with the design of the store. The 'Creative Team' install every element of the merchandising within the store, and the window displays are always hand made, often using recyclable materials which makes the store very ethical and sensitive to sustainable design. 

Each store around the world has different window displays each month, and unlike most companies, where monthly VM guidelines are sent out, Anthropologie VM teams are to come up with innovative displays using given materials, such as paper, cork, cardboard, wool, etc. 

Every display is incredibly tactile and full of texture and colour, reflecting the brand of the company and its apparel and interior products.